RAJAR Q1 10 – Comment

The headlines this quarter have to go to Chris Evans for his performance on the Radio 2 breakfast show but as for the commercial sector 95.8 Capital FM should be commended as they secured the number one spot in London and their breakfast show, hosted by Johnny and Lisa, delivered over 1 million listeners. Although overall Absolute has not performed as well as they would have liked the station group deserve praise for what they have been doing in the digital radio marketplace. Absolute Classic Rock has increased its reach by 37% over the last year and Absolute 80s has had a brilliant first RAJAR, delivering over a quarter of a million adults. Whilst fellow digital radio station NME has also performed well, up 27.7% quarter on quarter.  LBC’s continued strong performance deserves a pat on the back as does Kiss 100 in London – number one against that all important 15-44 year old market across the whole of London, even beating the BBC!


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