RAJAR Q3 2010 – Comment

At a time when iPods, iPhones, and iPads seem to be taking over the world this quarter’s RAJAR results have been great for Radio as almost 91% of the entire population are tuning in every week! And this growth has mainly been boosted by the Commercial Radio sector as stations grow their audience.
talkSPORT have helped to drive this growth with an outstanding performance during quarter three. Their highest ever set of figures of almost 3 million weekly listeners were no doubt boosted by the World Cup finals but it would be great to see the station sustain the figures into the next quarter. Absolute Radio have also delivered their best set of figures since the re-brand from Virgin, aided by Absolute 80s bringing in over half a million listeners.
And here’s a thought for you…. today it was announced that ITV’s Daybreak show achieved 530,000 viewers. Did you know that there are six stations in London alone whose breakfast shows have more listeners than that!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s