RAJAR Q4 2011 – Comment

Here’s my brief comment on the latest commercial radio RAJAR figures…

It’s great to see Digital Radio listening figures up. With 40% of the population now claiming to live in a household with a DAB set and digital listening carrying a share of 29.1% things seem to be heading in the right direction for Digital Radio. Absolute Radio really are the group leading the way when it comes to listening via a Digital platform as it accounts for 71% of their total listening.

The news of increased listeners to the Capital London breakfast show will no doubt raise a few questions into Johnny Vaughan’s departure from the show. Capital London’s breakfast show is now fronted by Dave Berry, alongside Lisa Snowdon, it is going to be interesting to see how they perform with their first set of results next quarter. As a whole, Capital London have had a very good set of figures, up 15% year-on-year whilst the Capital Network is up 4.7% year-on-year, which would suggest their recent marketing activity has been well received.

talkSPORT’s investment in live sport has seen them achieve 3.2 million listeners. The quarter’s results included coverage of the Rugby World Cup and Premier League Football. talkSPORT will be hoping that continued investment in live sport, such as this summer’s Euro 2012 football tournament, will help them continue growth.

Si Pearce is the Head of Insight at RadioWorks – the UK’s Premier Radio Advertising Agency

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