RAJAR Q1 2012 – Headlines and Comment

A few headlines from this quarter’s RAJAR results…

  • 45% of the population listen to Digital Radio every week
  • Capital hold on to the number one spot in London, with their breakfast show also finishing on top
  • Bauer take the top two digital only commercial station spots with Hits and Smash Hits

And here is my comment on some of the results…

It’s been a great week for radio in Liverpool with local stations Radio City and 107.6 Juice FM bringing home Gold from the Sony Radio Academy Awards and improving their listening figures. We’ve been listening in to Juice this week and can confirm it is a great station. Targeted at Liverpool’s young, hip and happening population it’s a station that doesn’t take itself too seriously whilst at the same time being able to provide great content. My favourite feature so far has been ‘Orange Wednesday’ which gives the tan loving ladies of Liverpool the opportunity to win a spray tan! Keep up the good work Juice!

Here at RadioWorks we’ve been talking a lot about Radio’s Digital Future via DAB, online listening and mobile listening. The BBC stations 4 Extra and UK station of the year 6 Music have been leading the way in terms of reach but Commercial stations are not too far behind. Absolute Radio are embracing all the digital platforms and have reported that 77% of their total listening is now via digital – against an industry average of 29.2% – and they are providing advertisers with new ways to target these digital listeners, including Absolute Radio inStream. Another digital only station, Jazz FM deserves to be mentioned here. Jazz have increased their reach 13.9% year on year to now deliver 546,000 weekly listeners and they now deliver 2.4 million listening hours every week.

Simon Pearce is Head of Insight at RadioWorks and Maple Street Studios


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