RAJAR Q2 2012 – Headlines and Comment

A few headlines from this quarter’s RAJAR results…

  • 46% of the population listen to Digital Radio every week
  • Capital hold on to the number one spot in London, with their breakfast show also finishing on top
  • Bauer take the top two digital only commercial station spots in terms of reach with Smash Hits and The Hits

And here is some comment…

The Digital Radio community are going to be very pleased with these RAJAR results as listening hours are up, now accounting for 31.5% of all hours listened. The listening reach is also up – 46% of adults listen every week. Digital only stations Planet Rock and Jazz FM both deserve a mention after posting reach increases and strong listening hours from Planet Rock see them crowned ‘the UKs most listened to commercial digital only station’. Whilst we’re talking about Digital, Absolute deserve a pat on the back as a massive 71% of the Absolute Radio Network listening is via a digital platform.

Overall growth for the Absolute Radio Network should be something the recently rebranded Free Radio stations can take heart from. Although it has been a difficult first quarter for the Free Radio stations they can look to the experience of Absolute who, after rebranding from Virgin Radio, took a while to rebuild their reach. So far the listener and advertiser feedback on Free Radio has been positive so now could be a good time for clients to explore the possibilities offered by these stations.

(Source: RAJAR Q2 2012)

Simon Pearce is Head of Insight at radio advertising specialists RadioWorks and Maple Street Studios

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