New Year, New Voices on my Radio

It’s the start of a new year and while listening to the radio in London I’ve heard a whole raft of new voices, so I thought I’d give you a quick run-down of a few of them…

Emma Bunton is ‘spicing up’ (please forgive me for that) the Heart London breakfast show alongside Jamie Theakston and after listening in on a few occasions I can report that she is fitting in really well. It’s clear that Emma and Jamie have known each other for a while and there’s good chemistry there. Importantly, Emma doesn’t sound like a pop star who is giving radio a go – unsurprising really as she already has a couple of years of experience from her weekend show. Personally I think getting Emma on board is a great thing for Commercial Radio; she’s a massive name in the world of entertainment and I’m sure advertisers will be clambering to get involved.

XFM have parted company with Danny Wallace and handed the reins of their breakfast show over to Jon Holmes. His name may not be that familiar to some of you, but when I mention he has eight Sony-Awards, two BAFTA’s and three British Comedy awards to his name – as well as co-writing credits on Horrible Histories and Dead Ringers – you’ll probably agree he’s worth trying out. Add in to the mix that he’s also been sacked a couple of times in his career for taking things too far, and it could make for an interesting listening experience!

Also over at XFM, comedian Josh Widdicombe (off TV shows like Mock the Week and 8 out of 10 Cats) started this Saturday 19th January and is on air from 10am-1pm.

If you’ve not heard already, Deputy Prime Minister Nick Clegg is bravely/stupidly (delete as appropriate) facing questions from the public on LBC every Thursday morning from 9-9.30am. In The Guardian last week (Thursday 17th January) Steve Bell summed it up like this…

Steve Bell's If ... 17.01.2013

(If you’d like to read more about Clegg on LBC see the RadioWorks news stories)

And finally, a reminder that the next radio listening data results (RAJAR) are being released on Thursday 31st January. RadioWorks will be giving you a full update on the radio marketplace along with any trends or changes that you need to be aware of.


Simon Pearce is Head of Insight at radio advertising specialists RadioWorks and Maple Street Studios


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